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After many years of hard work and sacrifice, the "de Tovar" family had built an outstanding network of agricultural and livestock farms, in a landscape that was once described by the famous explorer/geographer/naturalist "Alexander von Humboldt" during one of his visits to the "Americas" as the "Jardines de Venezuela" (Venezuela's Gardens).

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Paya estate, Venezuela.

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Domingo De Tovar, USA


Fast-forwarding several years, Domingo de Tovar, with only 38 years old, was presiding the "Fondo Nacional de Cafe and Cacao" (National Coffe and Cocoa Fund) which was based in his prominent coffee-growing estate named "Paya".


Once again, when the duty called, he left aside his passion and family business (growing coffee) to represent Venezuela in the United Nations, looking to defend fair trading conditions for coffee farmers as part of the International Coffee Agreement in New York 1962. 


This awakening passion and inspiration drove us to attend to this call that has been present in our family for generations, after all, it would be now fair to say that coffee is running in our blood!, so in 2019, Vidal Brothers Company was founded, this time starting a new chapter in beautiful Costa Rica, honoring that tradition of excellence, family, and passion for great coffee, and giving birth to Paya Coffee.

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Cerro alto micromill, Costa Rica.



This year, during the Specialty Food Association awards, our Dark Roast was recognized as the New Product award winner in the category of Coffee & Cocoa (Not-Ready-To-Drink).

PAYA Coffee Dark Roast Sofi Award winner, 2021

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